Visible Business: Sony

Thursday, June 20, 2013

Sony's Strategic Intent (2012)

Sony experienced hard times recent years in terms of profits. Now it is time for Sony's management to introduce new strategy and transform its global business portfolio and structure. let's see how Sony formulates its strategic intent:

"...Through accelerated selection and focus, Sony will invest in core and new businesses
as it aggressively works to transform itself into a more profitable structure.
Sony plans to focus its investments in three core businesses—digital imaging,
game and mobile—as well as its new medical business. Other existing business areas
will be evaluated to determine the optimum strategy for those businesses, including
consideration of alliances, business transfers or spin-offs as necessary to optimize
Sony’s overall business portfolio.
Sony has already completed the transfer of the small and medium-sized liquid crystal
display business to an outside party. Sony has commenced negotiations with a view to
transferring the chemical products business to an external party. Sony is also exploring
possible alliances in the e-vehicle battery and energy storage businesses.
In addition to the business portfolio realignment, Sony is also restructuring its
headquarters, operating subsidiaries and sales organization as it aims to further
enhance management and operational efficiencies."

Source: Sony Annual report, 2012